Functions of cosmetics display shelves:
POP advertising is one of the two pillars of advertising media, and it has a direct impact on product sales. Regarding functions, cosmetics display shelves should focus on a series of mental activities before consumers purchase products, such as attention, interest, desire and memory. Cosmetics display shelf needs to reflect the function of POP advertising in the use of decoration design elements such as colors, text and patterns. Besides, it must meet the functions of displaying products, delivering messages and selling products. In addition, it must have a personalized shape and structural design.
The promotion effect of cosmetics display shelves is important. According to experienced professional cosmetics marketers, cosmetics are mostly aimed at female users, and the "catch" visual effect is the most effective way to attract women. The main function of the cosmetics display shelves is to make the displayed cosmetics shelves firmly attract potential consumers at the first time, or even at the first glance through the placement of cosmetics, the environment and other details. So, it is very important to pay attention to detail design. For example, incandescent lamps can be placed in each grid under the cosmetics display shelves for skin care products. Due to the illumination of this kind of light, a gorgeous visual effect can be presented on the glass bottles of cosmetics, which can inspire customers' strong purchasing desire.
The acrylic advertising displays shelf is most used in cosmetics display shelves. It has a beautiful appearance and firm structure. It can be assembled freely, disassembled quickly, and transported conveniently. The exquisite display shelve is beautiful in style, noble and elegant, and has good decorative effects. In addition, it makes the product have extraordinary charm and other features. Thus, it is favored by cosmetics manufacturers.