Product display can not be separated from the acrylic display box, customized acrylic box and shelves are different. It has to be professionally designed in order to better display the selling point of the product, so what height of the customized acrylic box can meet the golden ratio?
1. The principle of reaching out your hands and you can get it
First of all, we must understand a few basic principles of supermarket display: the principle of reaching out your hands and you can get it; The products should be placed in the most convenient and easy place for consumers, and displayed effectively according to the age and height characteristics of different major consumers. For example, children's products should be placed below 1 meter.
(1) Decide the appropriate height of the customized acrylic box according to people's different heights.
(2) The first and second products layers of the customized acrylic box is the most important position for display, which is the height from the eyes to the chest, and the height that the viewer sees at first sight. As a result, these two layers become high-margin product storage areas. This is the embodiment of the principle of reaching out your hands and you can get it.
(3) The third and fourth layers of the customized acrylic box should be placed with low profit, large volume and heavy commodities.
2. Data validation
Let's check it out with some data! According to relevant statistics:
(1) First sight: the height from the eyes to the chest
38% of consumers move on to the next category after they get the flagship product A they want.
(2) Second sight: chest to waist
According to this example, 55% of the people left the display rack after taking the main products A and B and 86%of the consumers left after buying the less tasty products C and D.
(3) Third sight: below the waist
Very few consumers will see the other flavors at the bottom. In fact, only 14% of consumers will see the bottom product E.
This will only increase overall purchases rather than replace the original products. But the customized acrylic box designed and produced by Yameit is customized. It will design the size of the display rack according to the average height and preferences of the customers, rather than use the general display racks to display all the products.